Commercialization and Market Analysis

The commercialization and market analysis phase is essential to effectively guide the development of research results and ensure that every innovation finds its real place in the market.

R2M Solution supports companies and organizations in translating Research & Development activities into effective business strategies, identifying the right market positioning and maximizing the value of the results achieved.

• Market Analysis

We carry out in-depth analyses of the competitive landscape, emerging trends, and the activities required for commercialization. This enables the correct positioning of innovations, the identification of growth opportunities, and the definition of entry strategies for the most promising markets.

• Business Development

We support the transformation of research results into concrete and sustainable business plans.

We analyze business models, pricing strategies, partnerships, and distribution channels, providing advanced customer segmentation and targeted go-to-market strategies.

• Identification of Funding Channels

We identify the most suitable instruments to accelerate development and commercialization, based on technological and business maturity.

We assess the most relevant options—European and national funding schemes, venture capital, business angels, equity crowdfunding, public–private funds, and blended finance—integrating them into a coordinated growth pathway.

Thanks to this approach, R2M Solution guides clients from the lab to the market, increasing both the impact and sustainability of their innovations.