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Scaling Super-Heero
Upscaling of Community Based Energy Efficiency Retrofitting
The SCALING SUPER-HEERO project proposes an innovative and replicable participative financial model to enhance the energy efficiency of buildings, engaging stakeholders and the local community as primary investors.
Applicable to both public and private buildings used for collective services—such as schools, hotels, and shopping centres—SCALING SUPER-HEERO supports the financing and installation of cutting-edge technological solutions for the energy transition.
Scaling Super-Heero an ambitious project funded by the EU’s LIFE program, is a natural continuation of the success achieved by Super-Heero, a project that pioneered grassroots financial innovation for the supermarket sector.
Scaling Super-Heero aims to raise €2 million to help businesses, communities, and developers implement energy efficiency through innovative financial models and advanced technologies. It overcomes barriers like high upfront costs by offering scalable solutions based on Energy Performance Contracts and Operational Leasing, expanding access across Italy.
The project actively engages local communities as financiers through crowdfunding and energy communities, empowering citizens with financial and energy literacy. It also supports developers in launching and accelerating projects that deliver social value and foster community collaboration.
Key impacts include:
- – Customer engagement: +15% average customer growth and +40% loyalty, with 1 in 3 investors becoming ambassadors.
- – Financial performance: 22% ROI improvement, backed by 10 specialized partners providing technical and communication support.
- – Community empowerment: Strengthened local cooperation, enhanced citizen skills, and increased awareness through targeted training and promotion at local and EU levels, building critical mass for energy transition.
As the Project Coordinator for Scaling Super-Heero, R2M leads the entire campaign management process—from refining the Super-Heero model tailored to Commercial Shopping Centers and Retailers, to developing the platform’s business model. R2M also oversees communication strategies, investor engagement and fundraising, and the implementation of retrofitting works.
Additionally, R2M designs territorial incentives and programs to drive local adoption and ensure the project’s scalability and impact across the energy efficiency market.
Project manager
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